Here’s the most extensive checklist to help you do the job: 1. How’s your own website: it will show up when there’s passion. See if they got a fantastic job done on their own website. Does the website tell you anything about this? You want to look very carefully as this will allow you to know which company you are recruiting.
2. Study your past successes: have you been with a long time in business? To whom were they working for? Make sure the business isn’t overnight and you have the relevant experience to handle the website, too. Through reviewing your portfolio and the projects you’ve been working on, you’ll get a clear idea of the potential of the company to fulfill its pledge.
3. Do you provide their successful business case studies? Would they be just words or offer a thorough study of the successful projects that they have undertaken? A case study would illustrate how they worked on a website and helped their clients achieve their target goal. You can even do an inquiry yourself to understand how your previous clients appear in search engines.
4. Take note of your memberships and affiliations: are they professional certification? Are they linked in business with the esteemed government? Are the biggest governments on the scene recognized? Honest and honorable enterprises on the market will be backed by various accreditations because you are like the business that you hold.
5. Form a base of contact with them: interacting with real people will allow you to judge their level of knowledge and professionalism, and above all, their level of experience. Communicating together can help you understand your work style, how you approach different campaigns, how you manage a project and how you are going ahead with your calculations. You can then decide whether or not that is right for you.
6. Explore the section on career: find out what kind of people they are, and who they are employing. When you navigate your career section, you will understand the type of quality personnel they employ and their culture of work. Is this in line with the culture of your work? The answer to this question will make your choice a great deal easier.
7. Packages that they offer: precisely what kinds of services do they offer? Are they pretty detailed? Are the facilities more modern and have the new industry standards confirmed? You should be getting your money’s worth.
8. What kind of testimonials / references do you have? What do people say about the enterprise? Can you get testimonials on camera, with the person’s name and the reference company? In fact, why just leave testimonials on your site? Online reviews of negative comments on customer forums or social networking sites. Don’t worry, it will show on search engine first pages if it’s there.
9. The level of engagement they want: how much time and commitment do you require? Once you’ve solved the goals and strategies to accomplish them, is the company going to operate alone or are you going to have to control them permanently?
10. 10. What further marketing services are you offering? It is important in this era of active Internet marketing tools, such as social networks, that you employ someone who can meet all your needs.
In short, do not prejudge any business by word of mouth, or your website’s appearance. Go deeper using the above checklist and you will never stop making the right decision.
Despite search engines modifying their algorithms, it is definitely the SEO company’s duty to ensure the website is always up-to-date with these changes. You should also ask for periodic reports to keep track of the push for search engine optimisation. Keep in mind that SEO is something that calls for patience and time. Hence achievable goals and affordable expectations are important.